Cobi Collins

Director of Strategic Accounts

A graduate of Baylor University and veteran in the employee assessment industry, Cobi is a master workforce strategist enabling business owners and leaders to solve their people problems for good by becoming talent attraction magnets, destination employers at the top of their game, able to attract, keep, and lead superstars better than their competition so they can amplify their business strategies and achieve their ultimate goals.

As you may know, high employee turnover and low performance in the US is a trillion-dollar fixable business problem caused by poor organizational planning around team member hiring and long-term development. Cobi’s career was founded on that truth, the problem is fixable. She has spent more than 25 years successfully providing organizations with real solutions to their people strategies.

Cobi makes the hard stuff easy. By auditing what you are already doing, we optimize those processes and fill the holes. We then turn managers into heroic leaders capable of identifying a person’s true potential and putting it to work. This helps organizations and their leaders level up and intentionally create the valuable and productive workplace people want today. It improves the impact and experience of everyone’s time at work so that it positively spills over into their personal lives and builds strong companies for the future.